Top Shot is an officially-licensed NBA collectible marketplace where collectors, gamers and NBA fans can own a piece of NBA history and participate directly in the basketball economy.
NBA Top Shot
Open Packs &
Crush Challenges
Get limited edition packs to unlock collectibles and beat the clock to win exclusive rewards.
Buy & Sell Packs
on the Marketplace
A global, open, peer-to-peer marketplace adds liquidity and value.
Increase your
Baller Status
Go from Rook to GOAT. The higher the score, the more you can unlock.
Role
Led the Creative Direction of NBA Top Shot. Hired and managed creative & product designers. Oversaw production of all creative projects from concept to completion including digital advertising, social, email marketing, brand experiences, and traditional advertising. Facilitated cross-disciplinary strategic creative sessions with partnerships, product, development and marketing. Sourced and hired creative agencies (advertising, design, 3D, production, UX/UI).
Recruited and led a team of 5 brand designers and 2 product designers (UI/UX), which developed the NBA Top Shot brand and collectible experience in 8 weeks (design concepts to execution), resulting in the sale of over $700M in Top Shot collectibles within a 6-month period.
Collaborated with the Director of Partnerships, securing 5 leading sports companies, including the NFL and UFC, to design digital experiences on the Flow Blockchain. This was a leading factor in the company raising a total of $604.5M in funding within a 3.5 year period.
Interviewed and hired 20 designers including Product Designers (UI/UX), Art Directors, Graphic Designers, Illustrators, Animators, 3D artists, Copywriters to launch and maintain 4 games.
Directed Creative across Dapper’s five business streams, coached and mentored talented creatives who produced award winning campaigns and activations such Clio Silver winner 60 second NBA Top Shot spot ‘feature Kevin Durant & the future of Fandom’.
NBA Top Shot Moments
Digital Collectibles
Pack Design
& System
Common | Rare | Legendary
What People Are Saying
"NBA Top Shot has tapped into a new generation of fans who crave digital experiences and unique ownership opportunities."
— Sports Illustrated
"It's a great way for fans to relive some of their favorite moments and also discover new ones. I'm a fan of NBA Top Shot."
— Donovan Mitchell
Collectible Experience
UX/UI
Product Activations
Livops & Social
DESIGN CREDITS
Creative Direction/Design Direction: Courtney McNeil, Denise Schwenck
UX/UI: Sam Hutch, Ainara Sainz
Art Direction: Corbin Portillo
Graphic Design: Cristobal Jara, Gonzalo Vazquez
3D: Saida Saetgareeva
Motion Design: Jack Bonnington