Creative Direction & Design Leadership
for Startups and Ambitious Brands
As a design leader, I build brands and digital experiences that connect, scale, and perform. I lead teams to create impactful work, ensuring that design not only serves as a creative force but also as a strategic business asset.
Over the past decade, I’ve worked across industries—from food delivery, sports, entertainment, and consumer goods—supporting startups and ambitious brands through periods of growth, change, and creative transformation. Whether leading brand repositions, shaping MVPs, or guiding the evolution of design teams, I bring a mix of creative vision and design strategy to the table.
My approach is hands-on, collaborative, and deeply strategic. With early-stage companies, that often means defining the brand from the ground up, designing first product experiences, setting up workflows, and building a design org that’s ready to grow. On the enterprise side, I’m brought in to refresh brand foundations, and reimagine digital experiences—often stepping in to establish or scale design operations and build teams that deliver work at a world-class level.
I believe great design systems support great creative, and I love finding that balance between structure and experimentation. I work best with teams who care deeply about their craft, who move quickly but thoughtfully, and who value design as a powerful business tool.
When I’m not collaborating with clients through my independent practice, I run Days—a small studio focused on branding and design for climate-positive organizations.
If you’re looking for a partner to help build, evolve, or lead your creative efforts—I’d love to connect.
About Say Hello: courtney@daysstudio.ca
Deliveroo
Global food delivery platform Deliveroo sought to create a food icon that transcended language and geography to transform how people order and savor food from their favorite restaurants. I orchestrated a revenue-doubling rebrand which you can still see in over 800 locations across 12 countries.
Creative Direction | Photography Art Direction | Creative Management & Team Building
Sipply
Sipply, an AI-driven recommendation engine, simplifies the drink pairing process for meals, enhancing the dining experience. As Creative Director, I tripled user acquisition efficiency, doubled user engagement, and secured partnerships with leading beverage brands.
Design Direction | Art Direction | Branding | Product Design
VinoVoss
Pre-Seed startup that uses AI to inform wine selection and discovery. Joined a 15-member team to launch the iOS and Android app and website. Partnered with the CEO & CTO to design and implement key features including a conversational AI interface to filter and sort 1M+ wines for North American and European markets.
Design Direction | Art Direction | Branding | Product Design
CNaught
CNaught is a tool that makes sustainable investing easy for a discerning B2B audience looking to confidently purchase a diversified, science-backed portfolio of carbon credits. With several competitors in the same space, I led the creative and design direction for CNaught’s updated brand and website, effectively communicating their unique value proposition. This work resulted in a 50% increase in B2B customer acquisition.
Art Direction | Branding | Web Design
Food & Beverage
From detailed shoot planning and on-set art direction to crafting cohesive visual narratives, this collection highlights food-focused art direction projects. Each piece showcases expertise in conceptualizing, styling, and delivering compelling visuals that elevate brand identity across digital and print platforms.
Brand Strategy
Builds impactful brands that connect with audiences through in-depth research, insightful analysis, and innovative creative approaches.
Design Leadership
Develops and mentors high-performing design teams, fostering creativity and delivering measurable business outcomes.
Product Design & Art Direction
Elevates brands through powerful storytelling, unique design experiences, and cohesive messaging, ensuring consistency across all touchpoints, from digital products to marketing campaigns.