I’m a design leader with 12+ years of experience, known for impactful rebrands and innovative design experiences. My work spans visual design, UX, brand strategy, and art direction—and I love helping teams bring clarity and momentum to their creative efforts.

I’ve led the transformation of major brands, including Deliveroo, where I played a key role in doubling revenue from $129M to $277M and expanding the business to 100 cities across 12 countries. I also directed product design and creative for NBA Top Shot at Dapper Labs, earning global recognition and a feature on ESPN.

I move quickly, stay hands-on, and enjoy building and leading high-performing teams. Whether partnering with startups or established organizations, I focus on driving meaningful, measurable results through thoughtful design.

How I Work

Design can be a catalyst for clarity, momentum, and real business growth. I partner with teams at every stage to make that happen—whether you're just getting started or rethinking an established brand. I help shape the creative strategy and team infrastructure to support bold, beautiful, and effective design.

Startups & Early-Stage Teams

With early-stage teams and founders, I focus on laying the foundation for long-term success, helping to shape both the creative direction and the operational structure needed to scale. My work with startups often includes:

• Defining brand and visual identity from the ground up, ensuring the brand feels cohesive, authentic, and positioned to grow.

• Designing first product experiences (MVPs) that are clear, thoughtful, and scalable, always keeping the user and business goals at the forefront.

• Building and structuring founding design teams, creating a strong culture of collaboration and innovation from day one.

• Creating design systems and operational workflows that are flexible, efficient, and adaptable to growth as the company evolves.

• Aligning creative direction with product-market fit and business goals, ensuring design efforts directly support business objectives.

In fast-moving startup environments, I bring both speed and structure—getting to strong, strategic work quickly without sacrificing craft. I focus on delivering clarity and building design foundations that allow teams to grow without losing sight of what makes them unique.

Enterprise & Growth-Stage Orgs

For larger organizations, the challenge often shifts to refining and scaling existing work. I partner with enterprise and growth-stage companies to elevate their design impact, focusing on:

• Leading brand refreshes or complete rebrands to keep the brand’s visual identity fresh, relevant, and aligned with evolving market needs.

• Reimagining digital experiences across web, product, and marketing to enhance user engagement, simplify journeys, and improve business outcomes.

• Establishing or scaling internal design operations, building workflows and structures that support collaboration, consistency, and creative excellence at scale.

• Building and mentoring high-performing design teams, providing leadership and guidance to create a team culture focused on quality, efficiency, and innovation.

• Creating systems and toolkits that allow for design consistency across all touchpoints and enable teams to produce world-class work, even as the company grows.

At the enterprise level, I focus on elevating the impact of design—through improved collaboration, clearer processes, and a renewed creative vision that helps companies stay ahead of market trends and deliver outstanding experiences at scale.

Reach out - courtney@daysstudio.ca