A design leader with 12+ years of experience, renowned for impactful rebrands and innovative design experiences. Skilled in visual design, user experience, brand strategy, and art direction, Courtney has successfully led the transformation of leading brands, including Deliveroo, where she played a key role in doubling revenue from $129M to $277M and expanding to 100 cities and 12 countries. She also directed product design and creative for NBA Top Shot at Dapper Labs, earning global recognition with a nod from ESPN.

Known for working at a dynamic pace, Courtney engages hands-on in the creative process and is adept at building and leading high-performing teams. Whether working with startups or established organizations, her approach brings clarity, momentum, and measurable business results.

How I Work

Design can be a catalyst for clarity, momentum, and real business growth. I partner with teams at every stage to make that happen—whether you're just getting started or rethinking an established brand. I help shape the creative strategy and team infrastructure to support bold, beautiful, and effective design.

Startups & Early-Stage Teams

With early-stage teams and founders, I focus on laying the foundation for long-term success, helping to shape both the creative direction and the operational structure needed to scale. My work with startups often includes:

• Defining brand and visual identity from the ground up, ensuring the brand feels cohesive, authentic, and positioned to grow.

• Designing first product experiences (MVPs) that are clear, thoughtful, and scalable, always keeping the user and business goals at the forefront.

• Building and structuring founding design teams, creating a strong culture of collaboration and innovation from day one.

• Creating design systems and operational workflows that are flexible, efficient, and adaptable to growth as the company evolves.

• Aligning creative direction with product-market fit and business goals, ensuring design efforts directly support business objectives.

In fast-moving startup environments, I bring both speed and structure—getting to strong, strategic work quickly without sacrificing craft. I focus on delivering clarity and building design foundations that allow teams to grow without losing sight of what makes them unique.

Enterprise & Growth-Stage Orgs

For larger organizations, the challenge often shifts to refining and scaling existing work. I partner with enterprise and growth-stage companies to elevate their design impact, focusing on:

• Leading brand refreshes or complete rebrands to keep the brand’s visual identity fresh, relevant, and aligned with evolving market needs.

• Reimagining digital experiences across web, product, and marketing to enhance user engagement, simplify journeys, and improve business outcomes.

• Establishing or scaling internal design operations, building workflows and structures that support collaboration, consistency, and creative excellence at scale.

• Building and mentoring high-performing design teams, providing leadership and guidance to create a team culture focused on quality, efficiency, and innovation.

• Creating systems and toolkits that allow for design consistency across all touchpoints and enable teams to produce world-class work, even as the company grows.

At the enterprise level, I focus on elevating the impact of design—through improved collaboration, clearer processes, and a renewed creative vision that helps companies stay ahead of market trends and deliver outstanding experiences at scale.

Reach out - courtney@daysstudio.ca