//////

*Recruited and led a team of 5 brand designers and 2 product designers, which developed the NBA Top Shot brand and collectible experience in 8 weeks, resulting in the sale of over $700M in Top Shot collectibles within a 6-month period.

*Led Deliveroo’s successful global rebrand which launched in 100 cities and 12 countries. Customer sentiment and brand awareness increased significantly, a key factor in revenue doubling from $129M to $277M in one year.

*Built an in-house team of 12 creatives in 6 months, who produced a variety of brand assets (OOH, direct mail, display advertising, physical product, packaging, UI, email marketing), saving the company $500k+ annually.

Led the Creative Direction of high-profile blockchain projects such as NBA Top Shot, CryptoKitties, NFL ALL DAY, and Flow. Hired and managed Creative & Product designers. Facilitated cross-disciplinary strategic creative sessions with Partnerships, Product, Development and Marketing.


//////

*Collaborated with the Director of Partnerships, securing 5 leading sports companies, including the NFL and UFC, to design digital experiences on the Flow Blockchain. This was a leading factor in the company raising a total of $604.5M in funding within a 3.5 year period.

*Interviewed and hired 20 designers including Product Designers, Art Directors, Graphic Designers, Illustrators, Animators, 3D artists, Copywriters to launch and maintain 4 games.

*Directed Creative across Dappers five business streams, coached and mentored talented creatives who produced award winning campaigns such Clio Silver winner 60 second NBA Top Shot spot ‘feature Kevin Durant & the future of Fandom’.

*Recruited and led a team of 3 to create the Flow blockchain brand and promotional assets. Work was completed in a 3-week period with a $5k budget, and resulted in $18M raised.

Creative director responsible for driving brand innovation and awareness across three business streams. Hired and led a team of multi-talented creatives and facilitated a close collaboration between Creative & Product Design to build the very best product.

//////

*Collaborated with the Strategy director to define creative direction for new business initiatives, which contributed to securing an additional $385M in funding within 9 months.

*Led workshops and strategic creative sessions with 10 General Marketing Managers. This aligned needs and allowed increased speed of creation and delivery of materials from 12 campaigns/36 weeks, to 4 weeks with one united campaign–saving the company $650k.

*Developed a multi-tiered-creative tool kit for the partnership team, including a strategic campaign approach (tone of voice/design system/content strategy) that solidified 3 key partnerships with large national chains.

*Created templates and efficient workflows to improve production efficiency by 25%. Saved the business 60k per campaign by hiring and onboarding freelance-production artists vs. outsourcing.

TOOLBOX DESIGN, Vancouver

Designer June 2011-April 2015

MERCER CREATIVE, Vancouver

Junior Designer May 2010-July 2010